Across the country, Titan sold 200 million timepieces till 2017. A limited edition of watches, titled Forever Kolkata Collection, has been launched with four designs featuring the Howrah Bridge, Victoria Memorial, Dakshineshwar Temple and the Bengali script. Unlike the collection themed on Mumbai, this one is not a social initiative, said Suparna Mitra, chief marketing officer. Of 480 World of Titan and 180 Fastrack stores nationally, there are 45 Titan stores in West Bengal. Mitra said initially the company is looking to offer 5,000 watches under the Forever Kolkata Collection.

Source: Mint April 12, 2018 16:52 UTC