CaptionGrowing your brand as a small business or start-up is a major challenge that owners of micro, small and medium enterprises have to grapple with. Maureen Mwangi, a brand growth strategist from Startward Consulting, shares tips on how small businesses can leverage their capacity as startups to make their presence known. Branding is more than that website, logo or colourMany people think branding is your website, your colour or your logo. If you are a small business owner, branding can transcend into different formats. Start small.

Source: Standard Digital May 04, 2022 12:00 UTC