He then thought that perhaps it was the business model, or the funding or even the timing that mattered the most. The idea came in third followed by funding and the business model. From her experience she also ranks timing and a strong promoter or team as key contributors to success. Their innovation was a system that makes it hassle free for dentists to offer clear aligners (invisible braces) to their patients. The company is now looking at a substantial fundraising round to accelerate its expansion in the US and support new market entry.

Source: The Irish Times December 30, 2025 14:05 UTC