There is a specific focus on highlighting business growth success outside London, where the Advertising Pays 25 report found that 60% of the advertising workforce is now based. And today, I am really pleased to announce a strategic media partnership between Times Media and the Advertising Association for ‘The Success Files’. “The peerless business journalism across The Times, The Sunday Times and Times Radio make them the ideal partner for this project. “It’s a pleasure to be partnering with the Advertising Association in their centenary year to shine a light on stories that make the irrefutable case that advertising pays.”The Advertising Association is currently seeking authentic case studies from across the UK business landscape to feature in this initiative. To discuss featuring your brand or campaign in The Success Files, please contact [email protected].

Source: The Times February 05, 2026 14:01 UTC