Global growth strategySince Tim Hortons and Burger King merged into RBI in late 2014, the company's been focused on taking the master franchise joint venture model that's proved successful for Burger King and applying it to help Tim Hortons grow globally. People craving a jolt of caffeine in the Philippines may soon be able to order a double-double at their local Tim Hortons. RBI views the Tim Hortons Southeast Asian expansion as a gateway into other markets within the sub-region and other parts of the continent, noted Schwartz. The Philippines also boasts "a population that has an affinity for coffee and baked goods," Schwartz added, including those of Tim Hortons', the company determined after months of market research. According Tim Horton's 2015 annual report (when it had 25 fewer locations), the majority of these shops are in Canada, with 14.7 per cent in the U.S. and 2.6 per cent in the Middle East.

Source: CBC News July 28, 2016 11:03 UTC