(Reuters photo)Short-form video-sharing app TikTok is expanding its reach in terms of entertainment content to shopping, edutainment and infotainment to bolster user engagement amid tough competition in the segment. He said TikTok has turned into an entertainment destination for Thais, noting entertainment content can ease users' stress from the pandemic while they spend more time at home. Citing Nielsen's study commissioned by TikTok in 2020, three out of four TikTok users feel positive and inspired as they can express themselves openly and 60% said they feel a sense of being part of the TikTok community. In the US, a pilot TikTok Resumes feature was rolled out as another channel for recruitment and job discovery. She said beauty and fashion brands are seeking new creators in TikTok to boost customer engagement.

Source: Bangkok Post August 19, 2021 00:00 UTC