WASHINGTON, United States — After a long legal saga, TikTok has established a majority American-owned joint venture to operate its US business, deflecting the threat of a ban over its Chinese ownership. TikTok insists that US users will maintain a "global TikTok experience," meaning US creators can still be discovered internationally and businesses can "operate on a global scale." What it means for TikTokBefore President Donald Trump took office, TikTok's fate in the United States looked bleak. "TikTok remains incredibly popular in the US, but it's facing more competition than ever, particularly from Instagram Reels," said Emarketer analyst Minda Smiley. TikTok says key functions like e-commerce and marketing will remain tied to the global entity and that could be problematic.

Source: Philippine Star January 24, 2026 05:04 UTC