After the outbreak eased in the country, people aged 18-34 accounted for 60% of total TikTok users, up from 50% before the pandemic. "The rise was mainly from those aged 25-34, who also have strong purchasing power," Ms Kornnikar said. According to Ms Kornnikar, TikTok has marketing tool support that can bolster brand awareness and engagement and customer conversation. "Our strength lies in boosting brand awareness and engagement," Ms Kornnikar said, adding that TikTok is striving to deepen its customer engagement through conversation and consideration. Ms Kornnikar said brands still need to be cautious about sensitive local issues.

Source: Bangkok Post October 02, 2020 23:26 UTC