The Information Commissioner’s Office (ICO) said it wanted to look into how TikTok uses the personal information of 13-17-year-olds to deliver content recommendations to them. The ICO also introduced a children’s code for online privacy in 2021, which requires firms to take steps to protect children’s personal information online. “It’s what they’re collecting, it’s how they work,” he told PA.“I will expect to find that there will be many benign and positive uses of children’s data in their recommender systems. Recommended Reading“The selection was made based on the direction of growth travel in relation to young users, market dominance and potential for harm. “Now, they’re all competing for attention and eyeballs, and so they’re using techniques to maximise those.”Discussing the investigation, a TikTok spokesperson said: "We're deeply committed to ensuring a positive experience for young people on TikTok, just like the ICO.

Source: The Times March 03, 2025 10:08 UTC