Mr. Ramirez, who has about 5.5 million followers on TikTok, said he did not set out to start a trend. He later learned honey could help create the gooey texture he was aiming for. From there, other TikTok creators curious about the texture filmed their own A.S.M.R.-like videos. Eloise Fouladgar, who has about 3.6 million followers on the app, said she takes only one bite from the cold sweetness. Ms. Shaba owns a candy company and has infused her own products into the mixture.

Source: New York Times August 08, 2021 14:48 UTC