Through a study done by Ryplio (“The Only Through-the-Line Influencer Marketing Lead Seeding Platform”), the result of Duolingo’s social media popularity highly benefited the company. Shown below are side-by-side changes from Duolingo’s media statistics prior and after the circulation of their memes and YouTube videos. However, is “TikTok Marketing” a short-term technique or a long-term cultural influence? To explore whether or not TikTok marketing is considered a short-term strategy or a more meaningful, long-term cultural change, let’s begin with defining each. Going back to TikTok marketing, data has found that TikTok is not “necessarily about belonging to an age demographic, but rather a mindset […].” TikTok users choose to join in on the social culture and trends portrayed by the creators.

Source: Daily Sun November 29, 2021 03:49 UTC