A business trying to make money off mansions full of TikTok influencers has gone public on the stock market through an unusual deal. Social media entrepreneurs have rushed to find ways to make money from stars on popular platforms like TikTok. West of Hudson Group, for one, operates a network of content houses where many prominent young influencers live. Houses like these function as management companies, taking a percentage of revenue from the creators living in them. The influencers often don’t pay rent, but produce content for brands and promote products as a form of in-kind rent.

Source: New York Times November 20, 2020 21:55 UTC