Tiger Woods, the top-tier golf player, has introduced his new brand ‘Sun Day Red’ and announced a partnership with TaylorMade ahead of the Genesis Invitational. Sun Day Red (SDR) replaces Nike’s TW Collection as Woods’ official clothing brand following his announcement last month about ending his 27-year partnership with Nike. He mentioned, “Sun Day Red will embody a passion for playing and competing, catering to individuals who share those values, whether on the course or in life. Sun Day Red pays homage to Woods’ signature style of donning a red polo shirt during tournament final rounds. The brand’s headquarters will be situated in San Clemente, California, under the leadership of Brad Blankinship, appointed as president of Sun Day Red.

Source: Economic Times February 14, 2024 16:55 UTC