In the actual text, meanwhile, Bloom is merely repelled by the sights and smells of men eating meat. The company behind the Burton hotel plan is called Lucky Park Ltd. And sure enough, the old Burton did often take out small ads in this newspaper, one of which shouted “Oysters! As for the old Burton, it was on the way out when Bloom pushed in the door. Another Irish Times small ad, in September 1905, announced it would shortly be the subject of an “administratrix sale”.

Source: The Irish Times November 11, 2025 22:49 UTC