NEW DELHI: Coca-Cola owned homegrown beverage brand Thums Up on Tuesday announced that it has become worldwide partner at the Olympic Games to be held in Tokyo starting 23 July. With this partnership, Thums Up becomes first India origin beverage brand to partner with Olympics at the global level. As India enters its 100th year of participation at the global sporting games, Thums Up aims to celebrate the athletes who overcame tremendous odds to reach where they are today. “This campaign truly reflects the mood of not just the athletes representing India at the Olympic Games but the entire nation. As part of the campaign, Thums Up will also launch special packaging.

Source: Mint July 06, 2021 11:03 UTC