Wahlig and her team used Berkowitz's work to modify behavior with positive messages. In one project, they did a survey of male students and the vast majority said they would stop sexual overtures if their partner objected to them. The team plastered that finding on posters all over campus — an approach known as "social norms," which has proved effective, Wahlig said, because most students want to conform.

Source: Los Angeles Times April 30, 2018 12:00 UTC