If you’re not marketing to the Latino community, you’re missing out on a big opportunity. In this article, I’ll share insight into three ways to connect with the Hispanic community. If your niche requires it, don’t hesitate to reach out to influencers within the Hispanic community. Speak Your Customers’ LanguageAccording to the 2018 Nielsen report about the online lives of Latinx customers, 72% of Hispanics speak Spanish at home. Targeting your local Hispanic community can be key to establishing a strong enough local presence so you can eventually reach further, more ambitious international expansion goals.

Source: Forbes December 13, 2019 12:56 UTC