To get the most bang for your buck, you need to carefully select valuable events and incorporate them into your marketing tactics year-round. For example, “digital transformation” is a buzzphrase across many industries right now and will inevitably be discussed at upcoming events. If an event incorporates “digital transformation” into its programming, it reinvigorates the topic and produces fresh opportunities for commentary. Is digital transformation a fad or a revolution? Or you can give specifics in a webinar about how digital transformation affects your industry.

Source: Forbes January 12, 2018 13:52 UTC