I always loved stories, as any kid does, and the idea that I could turn storytelling into a career was downright life-changing. What is it about stories that appeal to an audience and create brand loyalty? For marketers who love storytelling as much as Angela and I, here’s how to use this knowledge to craft better content. Use anecdotes to create emotional connections with your audience. Storytelling may be an art, but there’s a biological component to it as well -- our brains are wired this way.

Source: Forbes October 30, 2018 09:56 UTC