The luxury market is built on perception: What does one perceive as being better, slightly unattainable and enviable? As a creative who works between the technology and entertainment worlds - I found it so elucidating to hear that the same practices in regular brand-building also applies to the luxury market as a whole. Revenue in the "Luxury Goods" market amounts to US $71,810m in 2019, thus making it always a profitable place to keep an eye on for brand building. 1) Goals Create Action"Goals transform a random walk into a chase." Building a luxury brand takes the same elements as other brand-building - clear goals, persistence and a bit of obsession.

Source: Forbes February 10, 2019 14:26 UTC