They are all “product-led growth" companies. Product-led growth companies are those with high-quality product experiences, prompting customers to use them often and share them with their networks. Product discovery, on the other hand, is still approached fairly organically in all but the most sophisticated product-led growth companies. While none of the three major implications below are particularly difficult to implement, based on my perspective, only the best product-led growth companies have actually acted upon them. Large hardware companies like Apple or Tesla can be considered product-led growth companies.

Source: Forbes December 19, 2018 12:22 UTC