The primary reason for this has been TripAdvisor’s biggest investment in the hotel booking segment, the Instant Booking platform. TripAdvisor’s hotel segment revenues contributes to around 80% of its overall revenues and hence with Instant Booking’s constant underperformance, the overall performance of the company seems to be significantly dampened. Despite the confidence of the hotel suppliers, it seems hotel bookers are still not comfortable in completing their bookings via TripAdvisor. Overall, the revenue per hotel shopper, an important parameter to track growth, stood at $0.45 reflecting a 12% y-o-y decline. In conclusion, TripAdvisor’s fourth quarter doesn’t look too hopeful going by the past trends.

Source: Forbes November 28, 2016 13:35 UTC