This year’s Amazon Prime Day was the biggest in company historyAmerica still loves a bargain. Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales, a 6.1% jump from a year ago, according to Adobe Analytics. Amazon said July 11 was the single largest sales day in the company’s history, but declined to provide totals. “Prime Day has become of one the biggest e-commerce moments of the year, as consumers latch onto major discounts from a number of different retailers,” said Vivek Pandya, lead analyst at Adobe Digital Insights. Amazon holds Prime Day in July every year to juice sales numbers during what are typically slow summer months.

Source: CNN July 14, 2023 04:48 UTC