IPL's biggest brands: The brand value of the entire league grew by a whopping 77 percent year on-year, reaching $8.4 billion. The brand value of the entire league grew by a whopping 77 percent year on-year, reaching $8.4 billion in 2022. Bollywood star Shah Rukh Khan’s Kolkata Knight Riders (KKR) are the second most valuable team at $76.8 million with a growth of 16 percent. But when we talk about the franchise which is the strongest brand in the IPl, it isn’t MI, KKR or CSK. Emerging as IPL’s mightiest brand, RCB saw its value climb by 34 percent reaching $68 million.

Source: dna July 31, 2023 18:10 UTC