Any similarities you see between the television series ‘Mad Men’ and the real mad men of Indian advertising? If you take the last 30-40 years, Indian women have changed the most. The one thing that the advertising industry and clients need to change is this overdependence on celebrities. When I was talking to my literary agent Anish Chandy, he thought we should write a book on the history of Indian advertising. This is his eighth book on analysing advertising, brands and consumer behaviour.

Source: Mint June 10, 2016 18:01 UTC