That you are a return customer says that you are happy with the services you get. But it is not enough to grow your customer base, you also need to keep them engaged, to keep them interested without necessarily selling them something. REFER BUSINESS TO YOUR CLIENTSUnlike conventional retail, you have an opportunity to do more than give away discounts and free items to your customer. ASK QUESTIONSMost companies use surveys to find out what their prospective customers need. NEVER LET THE SALE INFLUENCE HOW YOU TREAT THE CUSTOMERWhether your customer is spending Sh10 or Sh50,000, treat them the same way: with respect.

Source: Daily Nation August 24, 2017 17:26 UTC