But it was in New York where Saunders' fresh food vending concept ran into a challenge last year. The agency subsequently determined it would regulate the Farmer's Fridge vending machines like a restaurant. It inspected each machine after Saunders' company applied for restaurant permits. "There is the perception that vending machine food is poor quality and unhealthy," said Witcher. "But what's exciting about Farmer's Fridge is that it's an innovator in adapting the model to what consumers want now."

Source: CNN February 03, 2020 18:56 UTC