BusinessThis brand is set to compete with companies of Mukesh Ambani, Gautam Adani, Ratan Tata, know detailsThe brand was launched in Istanbul in 2000 by Emil Guzelis and has nearly 400 stores worldwide. Turkey-based diamond jewellery brand Zen Diamond has disclosed its strategic plans to enter India's major metropolitan areas such as Mumbai, Delhi, and Bangalore. This move will position Zen Diamond in competition with well-established brands such as those under Mukesh Ambani's Reliance, the Adani Group and the Tata Group. Zen Diamond was launched in Istanbul in 2000 by Emil Guzelis and has nearly 400 stores worldwide. Emil Guzelis, Chairman of the Zen Diamond group, has teamed up with Neil Sonawala to spearhead the brand's India venture.

Source: dna February 22, 2024 09:14 UTC