This Working Life with Laura Lynch: ‘I went into Bank of Ireland thinking I would stay five years – it’s been nearly 20’The chief marketing officer at BoI chats to Mary McCarthy about farming families, boarding school and ensuring customers experience a brand that stands for somethingLaura Lynch, chief marketing officer at Bank of Ireland. Photo: Naoise CulhaneIn conversation with Mary McCarthy Today at 06:30I grew up in a Kildare farming family. My parents, Richard and Pauline, were not the ‘work hard, play hard’ sort. Like most small Irish businesses, they were the ‘work hard, work hard’ sort.

Source: Irish Independent April 01, 2026 10:32 UTC