Their job: to help you have a better vacation. You wouldn't know it, but the lab might have already helped you have a better vacation. Innovation Lab scientists heard stories about the frustration of trying to share vacation rental options with a large group in the planning process. VrboWhy Vrbo is trying to help you have a better vacationSo why did Vrbo develop a secret lab for this type of research? Certainly, having experts on hand to test ads or help place buttons can give a vacation rental site like this an edge.

Source: Forbes June 23, 2019 11:15 UTC