The Holy Grail of the travel agency industry – successfully combining online and offline – remains an evasive prize. Online travel agencies (OTAs) are aggressively trying to move beyond airline tickets and hotels to high touch products like tours, cruises, and experiences. Five Star Alliance is currently an online hotel booker whose customers give it a 5-star rating with Trust Pilot. “For years I was educating agents about how to sell travel and advocating for the travel agency community. When you search for luxury hotels online, we are usually at the top of the search listings, so we’ve done the heavy lifting over the past dozen years earning those rankings,” he says.

Source: Forbes October 02, 2018 12:11 UTC