Subscribe(Ethan Pines for Forbes)On an early-September morning, Yael Aflalo, 40, glides through the tech-heavy West Hollywood store of Reformation, her eco-friendly fashion brand. "This is how people shop now, standing next to each other at a screen in a store," Aflalo says. "We created a store where all the interactions are tracked," says Aflalo, who is also Reformation's product mastermind. But unlike cheaper fast fashion, Reformation spares its customers the notorious lines, piles of sizes and uncomfortable dressing rooms. The Beverly Hills native started her first fashion company, Ya-Ya, as a 21-year-old model turned entrepreneur, after growing up watching her parents run a clothing shop.

Source: Forbes October 03, 2017 09:56 UTC