Courtesy NRFIn the retail industry, the largest annual exposition is usually the National Retail Federation Big Show that takes place every January in New York. Notwithstanding the enormous amount of recent retail store closings, the mood at this year’s just-concluded Big Show was buoyant. But nothing has been invented that is better for converting visitors to customers than a great retail store. If you’re not familiar with it, Story is a retail store in New York that changes its entire presentation every 4-8 weeks. Story has more sources of revenue than most stores and they are not always obvious candidates for a retail store.

Source: Forbes January 28, 2018 15:00 UTC