The most common thing consumers are doing when they’re shopping online is – you probably guessed this one – working. The other popular things that online shoppers do when they’re shopping are: household chores, in-store comparison shopping, cooking, dining out and running errands. But more than 6% of online shoppers have shopped while driving and a few more than that have shopped online while exercising. The most important is clear product images – more than 87% of people say that’s part of a great online shopping experience for them. The second most important factor for a great online shopping experience is reviews, slightly more important than product descriptions and not something that all retailers focus on.

Source: Forbes May 24, 2018 12:00 UTC