This Interior Designer Turned Startup Founder Raised $2M To Revamp The Paint Industry - News Summed Up

This Interior Designer Turned Startup Founder Raised $2M To Revamp The Paint Industry


The former global director of PR and events for Victoria’s Secret turned interior designer has penned a popular design blog, operated her own high-end interior design firm, and been featured in print, online and on-screen for Elle Decor, Better Homes & Gardens, TLC, HGTV and Oprah Winfrey’s OWN. So, in December 2017, she raised $2 million to launch Clare, a direct-to-consumer paint brand targeted at digital savvy millennials who are keen on aesthetics, sensitive to the environment and pragmatic with how they spend their time. Shani Syphrett: How did you transition from your career in PR into interior design? I grew up with a mom who worked in the design business, and both she and maternal grandmother kept impeccable homes and put a lot of energy into their spaces. I launched an interior design blog in 2008.


Source: Forbes September 17, 2018 12:57 UTC



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