In China the big shopping day comes on Singles Day – which is sort of like Valentine’s Day on steroids. It all comes down to delivering a great customer experience. Keep in mind, though, that a great customer experience doesn’t end when you place the order. Great customer experiences are woven into the entire end-to-end process of designing, making, and delivering the products you sell. Be thankful for a free whitepaper from IDC about how to drive a great customer experience from design of new products, through to their operation at a customer.

Source: Forbes November 19, 2019 13:07 UTC