Recently I had the pleasure to interview for the DealMakers Podcast, Sam Yagan. Sam Yagan and his cofounders took the concept of CliffsNotes and put it online. Then Sam took over the online dating space. At the time, the leaders in online dating were really psychologists. What was being put out in market were these psychologist-driven online dating sites.
Source: Forbes February 09, 2019 12:45 UTC