It gave her a global viewpoint of the industry because design encompasses a huge part of sales and merchandising especially in the private label business. Each piece made is a manifestation of the AFRM vision. Yola Robert: Why did you want to start your own line after years of being in the private label business? Bergher: AFRM has created an elevated experience through clothing that communicates strength and inner beauty at a thoughtful price. Bergher: AFRM, an acronym for Affirmation, was born out of a desire to marry how one feels on the inside with how one looks on the outside.

Source: Forbes July 17, 2019 23:21 UTC