Naming your startup company is perhaps one of the most exciting yet excruciating processes any entrepreneur goes through. Orwell is a serial entrepreneur and the mastermind behind Examine.com, one of the world’s leading authority sites on nutrition and supplementation. His earliest company sold virtual currencies used in online games and he followed that with another company that traded domain names and provided web development. When setting up examine.com, Orwell had the opportunity to acquire supplement.com but he did not want to pigeonhole himself into a site that just focused on supplementation. So what should you do if the dot com ending of your perfect new business is taken (which it most likely will be)?

Source: Forbes September 10, 2017 12:56 UTC