Those visits helped Moëd’s father regain his zest for living and slowed the cognitive decline that was causing him to repeat himself. These are custom books that allow individuals to document their lives for their families—“the opposite of the NY Times bestseller list,” says Moëd. The custom book that Roy Moed published to tell his father's story became the catalyst for a ... [+] fast-growing company. “We tell clients, ‘Tell the story you want.’”The company conducts background checks on all of its interviewers, given that they normally visit to the homes of customers. Once interviewers upload transcripts of their conversations, freelance ghostwriters on the team turn the material into custom books.

Source: Forbes December 29, 2020 21:11 UTC