After testing her recipes on herself and her friends and finding they worked, Davis turned her passion into a side business called Shedavi. Engineer Elizabeth Davis turned her passion for long, healthy hair into a beauty brand called ... [+] Shedavi. Shekeidra BookerIn 2016, she began selling her first products, a hair and scalp elixir and a vitamin to support healthy hair. Instead of renting a commercial facility to create her first batch of hair products, she mixed them up in her kitchen. One decision Davis made that gave her an edge in the crowded and competitive beauty field was custom formulating her hair products.

Source: Forbes April 29, 2020 23:48 UTC