Both the candidates and news organizations spent more time discussing the candidates’ fitness for office (or lack of it) than they did the nation’s economy. I also looked for news about the candidates’ campaign appeals on the economy and jobs. From June until Election Day, 38 percent of the stories mentioned Mr. Trump’s various missteps, and 35 percent mentioned Mrs. Clinton’s email. To figure out if this was the case, I used data from Kantar Media/CMAG on all the candidates’ campaign ads aired between June and Election Day. In fact, the losing candidate’s ads did little else.
Source: New York Times November 23, 2016 12:00 UTC