In response to this competitive evolution, an Australian startup has identified a marketing medium that hopes to differentiate businesses in a saturating attention economy. This under-utilized channel is the mobile phone unlock screen. It is from here that consumers will be served targeted content from advertisers when they unlock their phones. People don’t like paying their phone bills.”But the appeal of the startup extends beyond just discounts and rewards. “Sixty percent of customers will be happy to get content every time they open their phone if they are [relevant]."

Source: Forbes July 06, 2017 01:14 UTC