I was recently invited to lead a Techstars LA workshop, focused on honing their elevator pitches. I decided to tweak this exercise for the Techstars entrepreneurs, using the format described below. We began the exercise by asking each venture to select two executives, one technical and the other non-technical, to cover Techstar’s pitch rubric (shown below), in 90-seconds. However, Techstars requires its entrepreneurs to narrow down their pitch to twenty seconds. We then had a spirited conversation with the group, pointing out inconsistencies between the Founders’ respective pitches and offering constructive feedback.

Source: Forbes August 19, 2017 18:00 UTC