Think with Google this week launched its Sub-Saharan Africa website – thinkwithgoogle.com/ssa – to help marketers on the continent get the locally relevant insights they need. “Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. Think with Google features insights and case studies from African organisations and marketers working with Google. Think with Google launched in 2013 as ‘Think Insights’ in a bid to give marketers insights into consumer and cultural trends based on Google’s huge bank of data. Today, Think with Google is a resource hub for marketers across the globe, and houses a number of international sites with information targeted specifically for marketers in those areas, including Asia Pacific, Benelux, Middle East North Africa and now, Sub-Saharan Africa.

Source: The North Africa Journal July 21, 2020 12:11 UTC