Newsletter Sign Up Continue reading the main story Please verify you're not a robot by clicking the box. And when the ads come on, that audience is also listening intently to all that can befall them if they take a certain drug. An unexpected side effect of ad agency compliance with the drug administration’s regulation, it turns out, is enhanced credibility. It’s fighting a really serious illness.’ They’ll say, ‘I’m in a life-or-death situation and I want a drug that’s really strong. “The regulation is still that we have to give all the risks in the TV ads, ” Ms. Kuzel said.

Source: New York Times December 24, 2017 21:56 UTC