A spokeswoman for Foodstuffs, which controls New World, Pak'n Save and Four Square, said its shoppers preferred toast bread to sandwich bread. PHOTO: SHAWN MCAVINUEA Countdown spokeswoman said its shoppers across New Zealand preferred toast bread to sandwich bread. Toast bread accounted for more than 60% of its bread sales. Frequently, the only bread remaining for sale in supermarkets was sandwich bread, "which no-one wants''. Wade Pearson, of Dunedin, said he had bought toast bread since dumping sandwich bread.

Source: Otago Daily Times October 12, 2018 00:56 UTC