For example, Coca-Cola said last week that its new limited edition metaverse soda is "inspired by the playfulness of pixels." And what makes pixels playful? The limited-edition cans will only be purchasable online, which Coca-Cola says makes them "a portal between the digital and physical worlds." Maybe a sip of Coca-Cola Zero Sugar Byte really does "bring pixels alive in a taste experience." And if making a soda tie-in game counts as "entering the metaverse," then 7-Up has been living there since 1993.

Source: The Star April 12, 2022 04:14 UTC