(CNN) Unless you are a huge fan of college hoops or a regular on TikTok, you may not be familiar with Haley and Hanna Cavinder. Dozens of other college athletes around the country announced similar deals. As twins, they are a unique brandThe college juniors are both 5-foot-6 -- undersized for Division 1 basketball -- and major in business. The Cavinder twins admiring their names on an electronic billboard in New York City. Until this month, the Cavinders and other college athletes were considered amateurs by the NCAA and were banned from marketing themselves.

Source: CNN July 11, 2021 08:15 UTC