Charli and Dixie D'Amelio, Addison Rae are among TikTok stars who outearned leaders of many S&P 500 companiesTikTok stars are dancing their way to the bank. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads. The cash flow of TikTok stars has soared along with the app's rapid growth. Still, analysts say brands find the millions of followers of top TikTok stars irresistible. Mr. Subramanian of Captiv8 said he expects TikTok stars to continue to grow their earnings for years to come, launching new businesses and building their brands.

Source: Wall Street Journal January 15, 2022 05:57 UTC